01
May
09

Doing a Music Video One Take Canadian-Style…and Revealing All

One of the best music videos of the last few years for me personally was Feist’s excellent “1234,” made famous by Apple, and further appreciated for being shot entirely in one take.  Aside from the fantastic use of colors and first rate choreography, Feist released a “Making of” video demonstrating how the entire video was filmed in a single take–much to the surprise of many doubters.

Metric, led by Feist cohort Emily Haines, just released its kick ass new album Fantasies, impressively sold through the band’s website in lossless FLAC for $8.99.  While I am slightly bias, since I interviewed a gracious Chris Taylor, who founded Last Gang Records initially as a vehicle for Metric, for my dissertation, I must applaud the label’s foresight and Metric’s decision to promote FLAC at no additional cost.  It should be noted too, that  the majority of well-known Canadian indies have embraced FLAC (for a $2.00 surcharge)–through the fantastically wonderful digital store Zunior.com (which allows Americans to purchase away).

Getting to the point, Metric’s new video for single “Gimme Sympathy,” not to be outdone by friend Leslie Feist,  Haines & Co. decided they would switch up the one take video by featuring each member of the band supposedly alternating roles during a performance.  Similar to Feist, the band has released a “Behind the Scenes” edition that captures the madness and ingenuity of the film shoot.  Aside from producing what I believe is wihtout a doubt the band’s strongest album, seeing the enthusiasm of the members moving between their filmed roles, makes me anxiously await their live performance next month in Denver at the Ogden.

Metric’s “Gimme Sympathy” (Behind the Scenes)

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